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Google + Meta Ads, managed in MOPLY

Ads for cleaning businesses

Reach people searching on Google and help local customers discover your cleaning business on Facebook and Instagram.

Your website. Google + Meta Ads. One place to manage them.

  • Your cleaning services
  • Your service areas
  • Your advertising budget

Interactive product tour

getmoply.com/demo
  1. Search or discovery
  2. Your ad
  3. Your website
  4. Get in touch

Two ways to get noticed

Search meets local discovery

Some customers are already looking for a cleaner. Others discover your business while browsing. Google and Meta reach people in different moments.

Google: reach people searching
Google Search can put your cleaning services in front of people looking for help in your area.
Meta: help people discover you
Ads on Facebook and Instagram can introduce your cleaning business to potential customers in your chosen areas.
One advertising budget
Set one budget in MOPLY for the platforms you select and connect. Ad spend is paid directly to the providers, separately from your MOPLY subscription.

Advertising creates visibility and opportunities for inquiries. No platform, including MOPLY, can promise a specific number of customers or a specific result.

Website + advertising

Give every ad a clear destination

Advertising sends people somewhere. When that somewhere is a professional page that clearly lists your cleaning services, the areas you cover and how to reach you, the visit has a chance to become a real conversation.

  1. 01

    Discovery

    Someone searches on Google or discovers your business on Facebook or Instagram.

  2. 02

    Your ad

    Your advertising on the selected, connected platforms introduces the cleaning services you offer.

  3. 03

    Your website

    The ad sends them to your published MOPLY page, your services, your areas, your branding.

  4. 04

    Your services

    They see what you actually offer instead of guessing from a social profile.

  5. 05

    Contact

    Your phone number, email and contact details are right there.

Your business page has to be published before MOPLY can advertise it, the ad needs a live destination to send people to.

How it works

From website to advertising

MOPLY uses your business details, cleaning services and service areas to prepare the advertising it manages on your selected, connected platforms.

  1. 01
    Website

    Build and publish your website

    Set up your cleaning business in MOPLY and publish your page. This is the destination your advertising points to.

  2. 02
    Connect

    Connect your advertising platforms

    Connect Google Ads, Meta Ads, or both, and complete the account setup for the platforms you want to use.

  3. 03
    Setup

    Choose services, areas and budget

    Select which cleaning services to advertise, confirm the areas you serve and set the advertising budget you're comfortable with.

  4. 04
    Start

    Start the MOPLY Engine

    MOPLY prepares and manages its own campaigns using your selected services, areas, budget and connected platforms.

getmoply.com/advertising
MOPLY advertising setup showing the selected service areas on a map and the budget step
Real MOPLY advertising setup, the services, areas and budget you choose are what the campaign is built around.

Your services

Promote the services you offer

You pick which of your services to advertise in MOPLY. Nothing is invented for you, and services you don't offer aren't promoted.

Examples of services cleaning businesses commonly offer

  • Standard Cleaning
  • Deep Cleaning
  • Move-In / Move-Out Cleaning
  • Office Cleaning

These are examples only. Your advertising reflects the services you selected in your own MOPLY setup.

getmoply.com/your-cleaning-company
Services section of a cleaning business website published with MOPLY

Your service areas

Stay close to your customers

Choose the service areas your cleaning business actually serves. MOPLY uses them to focus your advertising setup on Google and Meta.

Example service areas

  • Columbus
  • Dublin
  • Westerville
  • Hilliard
  • Gahanna

Example city names only, you enter the areas your cleaning business serves.

Areas come from your setup
Add or remove an area in MOPLY and your advertising setup follows the same list.
Available across the United States
MOPLY is built for cleaning businesses across the United States. You choose the service areas your business actually serves.

Your controls

You decide how much, and when

Advertising in MOPLY is something you switch on, adjust and switch off. It is not a black box you hand your money to.

  • Advertising budget

    Set one advertising budget for your selected, connected platforms. Provider ad spend is separate from your MOPLY subscription.

  • Pause any time

    Request a pause for the advertising MOPLY manages and check its status in MOPLY.

  • Resume when you're ready

    Resume when your page is published, your platform connections are ready and your advertising setup is complete.

  • The MOPLY Engine

    The Engine manages MOPLY campaigns using your current services, areas, budget and selected platforms.

  • Advertising information in MOPLY

    See your advertising status and the performance information available from your connected providers inside MOPLY.

Guardrails

Clear controls for your advertising

Your live website, platform connections and setup come first.

  • Your page must be live first

    MOPLY will not start or resume advertising while your business page is unpublished, an ad with nowhere to send people isn't worth paying for.

  • Setup has to be complete

    Complete your services, areas and budget, and connect the platforms you select before starting advertising.

  • MOPLY manages its own campaigns

    MOPLY creates and manages its own campaigns. Campaigns created outside MOPLY in your provider accounts are left alone.

  • Pause and check your status

    Use the pause control in MOPLY and check the status shown for your advertising before making further changes.

Get found, look professional

Turn attention into a conversation

  1. Get found

    Google Search and local discovery on Facebook and Instagram can help more potential customers find your business.

  2. Look professional

    A clean, modern page makes a first impression a social profile usually can't.

  3. Be easy to contact

    Phone, email and service details where visitors expect them.

Start with the website, it's the foundation your advertising points to.

Who this is for

Built for cleaning business owners

  • You already run a cleaning business and want more people to find it
  • You want to reach customers through Google Search, Facebook or Instagram in the areas you serve
  • You want a professional online presence, not just a social page
  • You'd rather not manage every technical advertising detail yourself

MOPLY is built for cleaning businesses across the United States, independent cleaners, growing teams and small commercial crews.

Organic vs paid

Presence and visibility, together

One builds presence over time. The other buys visibility while it's running. Most cleaning businesses benefit from both.

Your website (organic)

  • Works for you whether or not you're spending
  • Builds a presence people can find and share
  • Somewhere to send every quote, flyer and profile link
  • Takes time to gain traction

Google + Meta Ads (paid)

  • Reach people through Google Search or local discovery on Facebook and Instagram
  • Visibility stops when advertising is paused
  • Focused on your chosen services and areas
  • You control the budget in MOPLY

If you're still weighing where to spend your effort first, our guide on getting more cleaning clients walks through the whole picture. Read: how to get more cleaning clients

Questions

Your advertising questions

Get started

Help your next customer find you

Build your website and advertise your cleaning services on Google, Facebook and Instagram through MOPLY.